Designer eggs to hit shelves in India
Suguna Poultry Farm, is set to launch a range of
designer eggs for beauty conscious consumers, as well as persons affected with
diabetes and heart-disease.
â€œSumegga Pro, the branded egg, will be bacteria-free, rich in protein and
high on calorific value
," according Ravindran, Suguna
manager. Speaking on the branded eggs and designer eggs, Ravindran said the
company has forayed into the layer segment by joining hands with Lohmann Tierzucht GmbH of
The designer eggs are produced through a scientific method adopted for
nurturing the layer with the right feed so that they lay high quality eggs. The
composition of the feed leads to the desired composition of the eggs, according
to Ravindran, adding the nutritive profile to the egg through enrichment in the
diet, and not by use of drugs or hormones.
"They will be freshly picked from Suguna's bio-secured layer farms.
Besides, being graded according to weight, they will also carry a quality
assurance certificate from Namakkal
,â€ he added. The branded eggs will be priced higher than
the ordinary egg owing to its cost of production.
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