Aviagen launches the Ross Rowan
The latest addition to the Aviagen product range is the Ross Rowan, a
brown-feathered male that is apparently attracting considerable interest
throughout the UK and Western Europe.
The Ross Rowan has been developed for the speciality markets, such as
free-range and organic, and is a product like no other on the market, providing
customers with a coloured broiler, which is slower growing yet still offers
excellent meat yield, says Aviagen.
Add to this the strengths of all Ross products, such as excellent
liveability and low feed conversion rates, and customers can be assured that the
Ross Rowan will consistently add value to their business, says the company.
Customers have even greater flexibility with the Ross Rowan, being able to
mate this with their existing Ross females to produce slower growing broilers,
without compromising on performance, and without the extra cost and
inconvenience of purchasing and rearing additional female birds. Like all other
Aviagen products, the Ross Rowan has been subject to the same rigorous internal
and external testing and trialling to ensure the product performs to expected
Jim McAdam, UK Breeding Programme Director, commented: â€œWe have been
developing the Ross Rowan since 2002 and it has performed well in internal and
Val Mendeleev, President, European Operations: â€œThe Ross Rowan has been
developed specifically for the UK market and will further enhance our already
comprehensive product range.â€
To comment, login here
Or register to be able to comment.