2014 marks the 50th ‘golden’ anniversary of Potters Poultry. Started by William Potter in the 1960s, the growth of the company, and its’ willingness to adapt to every challenge and opportunity over the years, has led to it becoming the only UK poultry equipment manufacturer supplying customers worldwide.
From nest boxes and feeders to ventilation and lighting, Potters' laying and rearing equipment has earned a strong reputation for robust reliability in countries from South Africa and the Middle East to the Americas, Australia and Asia.
The Warwickshire based company also rears over 2 million birds a year – trading as Potters Pullets. The rearing division now supplies farms all over the UK from its company-owned rearing sites, assisted by selected contract rearing farms.
"We are delighted to be celebrating our 50th anniversary," says Olivia Potter, who along with her brother Justin, owns and manages Potters today. "Half a century is a real landmark, an opportunity to reflect and fully appreciate all that has been accomplished."
Joining William Potter in what was a general farming business, his two sons Ron and Ken saw an opportunity in rearing pullets but, not satisfied with the available rearing cages soon started to design and manufacture their own. This spirit of innovation has characterised Potters from its earliest days.
Olivia and Justin Potter are the grandchildren of William, children of Ron Potter and now head the company – with Olivia in charge of pullet rearing and Justin heading the equipment division.
Just like the three generations of Potters, many families have been involved with the company for generations. "Potters is very much a family business," agrees Olivia, "and people certainly seem to enjoy working here. Poultry specialist Antony Taylor, who has over 20 years' experience in the industry, has now joined our team as Sales and Marketing Director and will be helping us to increase our growth in both the pullets and equipment sector in the UK and overseas. We are delighted to be celebrating our 50th anniversary and are certainly looking forward to exciting times ahead!"