Chicken: the economical choice in South Africa
Consumer demand for chicken is likely to remain
positive in the coming months, as chicken remains an affordable source of
protein, according to the management of Rainbow Chicken.
This is in spite of weaker profits forecast by Rainbow Chicken
owing to increased feed prices. Rainbow, the
largest chicken producer in South
Africa, said red meat prices had
increased significantly and chicken represented a more economical protein
Rainbow Chicken's profit growth for the full year to March 31 next year is
forecast to be lower than the 13.7% growth experienced up to the end of
September. The weaker rand is also expected to affect imports.
Group revenue, which increased 13,7% to 2.2 billion rand (236.5 million
euro), benefited from animal feed subsidiary Epol
and Vector Logistics' higher external volumes. Chicken
revenue, which made up nearly 80% of total revenue, increased 11,8% to 1.73
billion rand (186 million euro).
Rainbow's average price increase was 5.5%, while chicken volumes were up
Chicken imports have risen 77% during the six-month period in spite of the
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