President confident of poultry industry's future
UK National Farmers' Union
President , Peter Kendall, has congratulated the poultry industry on finding solutions
when faced with problems, particularly by using marketing tools to create a more
prosperous future for the sector.
Speaking at the 40th Egg and Poultry Meat Industry Conference, Mr Kendall praised the industry's response to the salmonella in eggs crisis in 1988 - the creation of the Lion brand
Kendall said that the Lion brand marketing campaign had restored consumer confidence and had added value in terms of safety, quality, freshness and choice.
Kendall made reference to the success of last month's House of Commons lobby by the NFU, BPC and BEIC over the permit costs associated with the Integrated Pollution Prevention and Control regulations. Hundreds of poultry farmers lobbied their local MPs
, calling for a three-year waiver on the permit feed. Kendall said that Lord Rooker had made an assurance that he would undertake a review of the charges.
Kendall said the industry had much to be proud of and should be confident about its future.
To comment, login here
Or register to be able to comment.