McDonald's cashes in on chicken and eggs
Growth in breakfast sales and the addition of new
chicken items on the menu are believed to be responsible for McDonald's
increased share price, which reached a seven-year high in
The company has attributed this year's success primarily to the new chicken
Snack Wrap sandwich, while US breakfast sales also rose 7 percent in the third
quarter. There is also a strong and strengthening market for McDonald's
McDonald's intends to maintain its lead in the breakfast race in 2007 by
testing the addition of breakfast meals to its popular dollar menu. Wendy's
is planning to add
new breakfast items to its menu, while Burger King
is reducing breakfast prices.
Chief Financial Officer Matt Paull says the company expects to return at
least 10 billion dollars to shareholders from 2006 through 2008 (more than
double the 4.3 billion dollars in cash returned from 2003 to 2005).
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