Murray's Chicken: online farm source verification system launched
What is said to be the first ever online farm source
verification system for poultry has been launched by Murray's Chicken.
Consumers now have the option of accessing information about the farm where
their all-natural poultry was raised, free of antibiotics and hormones, says the
This verification system utilises the mapping capabilities of Google Maps
and Google Earth to provide shoppers with access to information about the turkey
and chicken family farmers that Murray's Chicken worked with that day. The
system launches with six farmers, who will tell their stories, and will grow to
include over 40 area farmers.
To access the system, click here
. Here you will be able to
type in the ID number found on the Murray's chicken and turkey packages, see
images of the farms, and read about the chicken and turkey family farmers that
Murray's worked with that day.
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