India: Branded eggs gaining in popularity
Poultry industry officials have commented that the
concept of branded eggs is slowly catching on in India, but shortages in supply
have led to a price surge of 75% in the last two years.
Chairman of Keggfarms, based in Gurgaon, Vinod Kapoor, commented that there
is great potential for branded eggs but that demand is too high to be satisfied
by his farm.
In Delhi, for example, 35 lakh eggs are consumed on a daily basis against a
price increase in 2007 to Rs 70 (US$1.77) per dozen compared to Rs 40 (US$1.01)
Kapoor claims that his company's branded eggs are different as they are
organic and contain more proteins.
He has plans to divest the branded egg business from his other poultry
activities such as manufacturing vaccines and producing chicks for rural
Chairman of the National Egg Coordination Committee (Northern Region), Harish
Junega said that "there is a future in branded eggs, however, packaging costs
are still too high to reduce retail prices at present".
For the latest poultry news, subscribe
To comment, login here
Or register to be able to comment.