UK chef determined not to Chicken Out
Jamie Oliver, who recently obtained a UK
slaughterman's license, recently killed a chicken in front of millions of
viewers. The goal: to awaken British consumers to the high costs of cheap
â€œA chicken is a living thing, an animal with a life cycle, and we shouldn't
expect it will cost less than a pint of beer in a pub,â€ he said, adding that it
only costs a little more to give a chicken a natural life and a reasonably
Oliver said that he wanted people to confront the reality that eating any
kind of meat involves killing an animal, even if it is done with a minimum of
Following the broadcast, Oliver was both praised and attacked by animal
rights groups for the killing that took place on stage. â€œIt's nothing that
doesn't happen millions of times a day,â€ he said.
Some agricultural ethicists believe that if animals could lead comfortable
lives and die completely free of fear and pain, raising and killing them would
not pose an ethical problem.
Poultry farmer squeezed by price wars
Oliver made many aware of the price wars that have squeezed the profit
margin of the modern poultry farmer to about 6 cents a bird, and according to
the chef, the reason that the birds live a "miserable life" is because
supermarket shoppers insist on cheap food.
â€œPeople in the UK really do care about animals, but we are also used to an
incredibly low food cost,â€ said Fuchsia Dunlop, a British writer. â€œâ€¦there is new
momentum toward the idea that we should at least see how the food gets to us,
and then we can make up our own minds.â€
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