Hellmann's mayo switches to free-range eggs
As from February 2008, the popular Hellmann's
mayonnaise is to be made only with free-range eggs, meaning by July all
Hellmann's on sale in foodservice and retail will be
Brand owner Unilever Foodsolutions said the change will move 200,000 hens
out of cages each year. The announcement comes in the wake of the TV campaign by Jamie Oliver
drawing consumer attention to the
conditions intensively-farmed chickens are kept in.
Susan Gregory, category marketing director, Unilever Foodsolutions, said
the company proactively decided to make the change to free-range eggs for Hellmann's
"Hellmann's is a large user of eggs and we had to ensure that we could keep
up with demand while ensuring that the quality and taste remained the same. At
the time there simply weren't enough free-range eggs available to satisfy
demand. However, now that production of free-range eggs has increased we are
able to move our supply and ensure better living standards and quality of life
for the laying hens we use."
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