McDonald's campaign aims to bust chicken and meat myths
Global fast food giant McDonald's has now launched a
new campaign that will aim to "bust myths" regarding consumer issues, such as
where their meat is from and the quality of the food they offer.
The new campaign includes a website, television adverts, billboards and
food facts on packaging. It is reported that at a later stage the company will
also add camera shots of where it sources its food to bust myths about such
things as the quality of its beef and chicken.
"At the volume we sell and the prices we sell at, it is no surprise there
are misconceptions about our food and where it comes from," said McDonald's
spokeswoman Danya Proud.
provides answers to questions that are frequently asked by
consumers. One question, for example, asks where McDonalds get its chicken from.
The answer on the website reads: "Our chicken is supplied by known and trusted
industry leaders, among them, Tyson Foods and Keystone Foods."
The website's "From farm to restaurant" section, which is coming soon,
states: "We're taking cameras out to the fields and farms to give you the full
picture on McDonald's farming and sourcing processes. For the first time, you'll
get to see exactly where your food comes from, and how it ends up on your
plate." And in the site's "Meet our suppliers section", which is also coming
soon, states: "Our suppliers are the best in the world when it comes to food
quality, safety and animal welfare standards. You're invited to meet some of
them, and find out exactly what it takes to become a McDonald's supplier."
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