NCC hatches new chicken promo plans
The National Chicken Council has plans to promote
chicken consumption both year-round and during the traditional "September is
National Chicken Month".
New plans include a quarterly online partnership with a foodservice
operator. KFC will be the first partner
and will be featured on the eatchicken.com website
a "Showcase of Chicken". Here, there will be KFC recipes, new menu additions and
an "ask the chef" section where consumers can directly pose questions to a KFC
Additionally, NCC will partner with Minneapolis-based General Mills for a
new coupon promotion taking place in September.
More than 10 million coupons for "$1 off the price" will be featured on
packages of certain dishes when bought with chicken. This will run from
September through December.
Those joining the coupon effort include Pilgrim's Pride, Sanderson Farms,
Mountaire Farms, Gold'n Plump Poultry, Foster Farms, Allen Family Foods, Claxton
Poultry, Amick Farms.
Related link:National Chicken
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