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TV chef teams with Moy Park for chicken range

TV chef Jamie Oliver and Moy Park, the UK's largest producer of chicken, have teamed up to develop higher welfare chicken products that will launch under the Jamie Oliver brand.

The range includes a version of the popular Empire Roast Chicken, from the TV show Jamie's Great Britain, as well as American barbecue chicken and a Jubilee Chicken Casserole. The new product range will be stocked in retailers across the UK and Ireland from June 2012.

It is the first time that the Jamie Oliver brand has included chicken, after the chef began a high profile campaign about poultry welfare.

"We've used the finest ingredients to inspire people to get stuck in and enjoy cooking simple, delicious and affordable food that's full of flavour and sourced in an honest and responsible way," Oliver said.

Moy Park's Andrew Nethercott said it was a natural partnership. "Farming is at the heart of our business and we are extremely proud to work with poultry farmers who employ the highest standards on their farms, ensuring sustainability, welfare and product quality are their priorities," he said.

The company has processing plants in Craigavon and Ballymena, Northern Ireland.

Editor WorldPoultry

One comment

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    This feels a little hypocritical of Jamie. 5 minutes ago he was blasting chicken (most likely without any facts) and now he is commercially involved. Just goes to show that you should leave the chicken growing to the farmers who are the experts, and leave the cooking to the chefs.

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