Staged simulation of AI's effect on supply chain
A simulation of a supply chain disruption involving an outbreak of avian
influenza will be staged at an upcoming industry meeting in the
The enactment of a hypothetical outbreak of avian
will demonstrate the disruptive impact that emergencies can have
on global supply chains, while also revealing how a company's response to an
emergency can be critical to its bottom line.
Ken Cottrill of MIT says that the main objective of the simulation is to
show the kinds of challenges that companies could face in crisis situations, as
well as the important role that supply chain management plays in responding to,
and recovering from, these crises.
â€œWhen faced with a disruptive crisis, intra-corporate and inter-functional
area communication and collaboration are crucial,â€ said Cottrill.
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