UK duck breeding firm sees potential of UK's Chinese restaurant business
British duck breeding company, Cherry Valley, has set its sights on the
growing Chinese restaurant industry in the United
"We have come to the understanding that quality, consistency and value for
money are some of the most important purchase decision factors to the Chinese
caterer," Eric Jagger, sales and Marketing director of the British company, said
when unveiling the company's new packaging and slogan "More meat and less fat"
According to Jagger, the new promotion drive is aimed to
attract the increasing number of younger people studying or working in UK and
more and more new chefs in the country.
produces 9.1 million ducks each year, taking about 70% of the market share in
UK, where Chinese restaurants are the biggest consumers of its ducks.
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