Kiwis eat more chicken than lamb, beef or pork
The New Zealand poultry industry has two reasons to celebrate: there
has been a huge jump in poultry consumption over the past 15 years, and the
industry is also on the mark when it comes to consumer prices and
A new report, commissioned the Poultry Industry
Association New Zealand
(PIANZ) and prepared by finance and economics
analysts Charles River Associates, says every New Zealander eats 40kg of chicken
every year, compared with 15kg 15 years ago.
The report says chicken
has become so popular because of cost competitiveness, constantly improving
quality, increased variety of products, and its status as a healthy
Growth in consumption has averaged 6.4% over the past 12 years
with poultry outstripping beef and veal as New Zealand most popular meat in
2000, according to statistics from Meat and Wool New Zealand's economic service
and the industry groups.
Last year poultry meat sales totalled $514
million, or 37.6% of the total sheepmeat, beef, poultry and pigmeat consumption,
and 23.8% of total retail meat expenditure. Nearly half the chicken is bought at
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