Israeli chicken consumption increasing
According to a recent survey commissioned by economists
Dun & Bradstreet, Israeli poultry consumption has increased by 6.5 kilograms
per person over the past eight years, making poultry the clear favourite protein
source for the nation.
The survey estimates total poultry consumption per person at more than 36
kilos (79.2 pounds) annually - constituting more than three quarters of the meat
consumed in Israel. Beef accounts for ten percent of total meat consumption,
while turkey has eight percent and lamb has less than one percent.
Comparatively, Italy and France consume around one third of this amount,
whereas Canadian consumption is similar to that of Israel. US consumption of
poultry stands at 40.8 kilos per person annually - the highest level in the
Israel produces more than 300,000 tons of chicken and 100,000 tons of
turkey per year.
The poultry raising industry, which includes chickens and turkeys, is
estimated at NIS 4.2 billion (US$1 billion) retail. In spite of the recent drop
in prices, volume has remained stable over the past several years, owing mostly
to increasing consumption levels.
Chilled poultry is the preferred product for the Israeli consumer, with
about 77 percent of all poultry sold in Israel being chilled product. Frozen
poultry currently accounts for 20 percent of the market.
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