Dixie Lee chicken chain expands into Middle East
Dixie Lee International Industries has announced that
the company will be expanding its Dixie Lee Chicken & Seafood Restaurant
chain into the United Arab Emirates.
The first move will be a restaurant that will be set up in Dubai, expected
to open in February 2008.
The Belleville, Ontario-based chain teamed with Dixie Lee's Middle-East
franchisee, Ahmad Nosratabadi, to launch the chain in the UAE. Nosratabadi plans
to establish the chain in 10 markets throughout the Middle East, including five
additional restaurants in the UAE in the next two years. The company aims to
open 30 restaurants in the region over the next 5-8 years.
"Middle Eastern traditions and its passion for 'Western-style' comfort food
were a great motivating factor for us to introduce the Dixie Lee Chicken &
Seafood experience to the region," said Joe Murano, CEO of Dixie Lee.
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