South African chicken industry flying
Investors are going for the R13 billion (€1,4 billion)
South African chicken industry, which is significantly growing in
Investment company Remgro has made a bid for control of Rainbow
, the largest chicken producer in the country, slaughtering 4 million
birds a week. Remgro has offered to buy the company for about R1.72 billion
(€179 million). Rainbow is valued at about R4.5 billion (€469 million). If the
offer is accepted, the poultry producer will delist from the JSE in June.
Local consumption rises
Statistics show that from 1960 to 2005, the local annual chicken
consumption per capita has increased from 2.5kg to 22.4kg, according to the
South African Poultry Association.
This is attributed to the emergence of middle-class consumers who are
eating more chicken, which is a cheaper source of protein and is seen as being
healthier than red meat.
Echoing trend, prices increase
Miles Dally, CEO of Rainbow Chicken, says the increase in demand echoes a
worldwide trend. In total, 12.4 million chickens are slaughtered in South Africa
Dally warns that with maize prices rocketing, the cost of chicken would
rise. The expectation in the market is that the increase will be in double-digit
figures. George Sombonos, founder of Chicken Licken, said the price of poultry
was going to go up 9.8%.
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