Egg advertisement is banned
Re-runs of a TV commercial from the 1950s urging
viewers to "go to work on an egg" have been bannedâ€¦
The BACC has recently been criticised for rejecting an advertising campaign
dating back to the 1950s featuring Tony Hancock promoting the idea of going to
work on an egg.
According to the BACC, this advertisement contravened BCAP Rule 8.3.1 which
states 'Claims of nutritional or health benefits must be assessed by reference
to the concept of a balanced diet.'
The BACC has to seek expert advice to be sure that it complies with
accepted nutritional guidelines. In this case, the advice was that the
suggestion that you should have eggs every day was not nutritionally balanced
and does not suggest a varied diet.
"There is nothing wrong with eggs, and eggs are certainly not "bad for you"
but an unvarying routine of eggs every day is not seen today as nutritionally
sound," says that BACC.
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