Steady rising demand for poultry packaging
It is expected that the demand for meat, poultry, and
seafood packaging in the US will exceed US$8 billion in 2011.
According to industry research firm the Freedonia Group Inc., in the new
study "Meat, Poultry & Seafood Packaging,"
it is likely
that a 4.2% annual increase in the demand for meat, poultry, and seafood
packaging will prevail, partially attributed to increased production, with
changes in packaging practices also providing opportunities.
Processors are offering poultry in smaller, more convenient sizes, as well
as increasing the variety of poultry that are further processed. Processed
goods, which use more packaging relative to their volume than larger unprocessed
cuts, will continue to experience strong demand resulting from growth in the
number of smaller households and consumer demands for more convenient foods.
High-barrier film demand will benefit from heightened requirements for
value-added packaging materials for extended shelf life and protection from
puncturing during shipping and handling.
Poultry applications will log above-average advances, benefiting from
trends toward healthier eating. A steady stream of innovative and higher-margin
poultry products offering convenience in preparation and storage will also
provide opportunities for related packaging as such items tend to be more highly
packaged. Fastest advances are anticipated in the smaller ready-to-eat market,
where growing demand for prepared foods will drive expanded availability of such
foods by retailers.
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