Swimmer Sharron Davies promotes Bernard Matthews poultry firm
Food campaigners and animal rights activists have
raised eyebrows at swimmer Sharron Davies' decision to promote poultry firm
The Food Commission was cited as saying it doubted whether processed meat
products featured highly in the diets of athletes. The head of an animal
sanctuary, which has criticised Bernard Matthews' welfare standards, was cited
as saying Davies was risking tarnishing her reputation.
However, Davies was apparently proud to support the company, and, according
to Bernard Matthews, there is "nothing unhealthy" in the food she is promoting.
, Britain's most successful all round swimmer, is spearheading Bernard
Matthews' drive to boost sales in wake of a bird flu
"This is what sports stars do and Sharron Davies has every right to
advertise Bernard Matthews, but it would be nice to see her advertise something
that is unquestionably healthy," said a Food Commission spokesman, adding that
processed poultry is that it is not 100% meat, and is often heavily diluted with
water and starch. "I doubt that many international swimmers eat a lot of
"As a professional swimmer and mum to three growing kids, I know that
turkey is a nutritiously nourishing meat that the whole family can enjoy," said
Davies. "It is low in fat, high in protein and versatile enough to be dished up
at any eating occasion. In my view, turkey is the 'supermeat' amongst meats and
makes a fantastic ingredient for a range of everyday meals and snacks.
That's why I'm proud to support the Bernard Matthews' 'Turkey for Today'
To comment, login here
Or register to be able to comment.