Egg sales reach highest level in 15 years
Egg sales in the UK are rising to
their highest level for 15 years, according to research by TNS.
In 2007, more than 100 mln
additional eggs were sold, with the figures indicating that the volume of egg
sales was up 2.5% for the year, and egg sales value up by 16% on the previous
This increase is a result of
dedicated PR and marketing campaigns focussing on the health and slimming
benefits of eggs, says the British Egg Industry Council (BEIC).
"At the beginning of the year we
put the focus on the health benefits of eggs, introducing a new TV advertising
campaign and capitalising on a wealth of scientific evidence showing that eggs
can help you lose weight," said BEIC chairman Andrew Parker. "For the egg market
to show growth at this level, while value was increasing so rapidly, is
unprecedented and shows no signs of abating."
British Egg Industry Council (BEIC)
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