S. Africa: Famous Brands explores chicken sector
Fast-food chain in South Africa, Famous Brands, has
plans to target the emerging market by expanding into chicken and offering
According to CEO Kevin Hedderwick, chicken accounted for 40% of sales in
the industry and could not be ignored.
Hedderwick said that the group was more likely to acquire a chicken
franchise than to start one up because of the high barriers to entry.
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