AVMA enters into multimillion partnership
Fort Dodge Animal Health, Hill's Pet Nutrition,
and Merial have together pledged a total of $4.5 mln in support of American
Veterinary Medical Association (AVMA) programmes and services over the next four
The unprecedented commitments are part of the Association's new Platinum
Partner Program, or P3, to be unveiled July 19 during the 145th AVMA Annual
Convention in New Orleans. The partnership is intended to provide members with
new and improved initiatives and opportunities to enhance membership
Each P3 participant has made a $380,000 annual commitment to the AVMA for
four years for a total of $1.5 mln. In return, each company receives a broad
range of benefits from the Association.
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