Free exhibitor training programme for IPE / IFE
Exhibitors for the 2009 International Poultry Expo and
the International Feed Expo will receive a new free service. Competitive Edge, a
corporate training company, has developed a custom integrated exhibitor training
program for exhibitors.
The upcoming trade show will be held 28-30 January, 2009, in Atlanta,
Georgia. The training programme can be accessed from the IPE website
The service is designed to increase exhibiting awareness, knowledge and
satisfaction. The exhibitor training service gives all exhibitors 24/7 e-mail
and web-based access to articles at the right timeframes in the show execution
cycle. The topics include: Exhibiting Dollars and Sense: Money Management;
High-Impact Pre-show Marketing; Staffing for Success; Conducting Effective
Pre-show Meetings; and Exhibit Measurement Made Easy.
The training will provide exhibitors with access to 4 brief online
e-courses that present the best exhibiting practices to address researched
exhibitor behavioural problems that limit performance and results. The 4
e-courses are: Pre-show Planning: Best Practices for Exhibiting by Objectives;
Pre-Show Marketing: Best Practices for Exhibit Marketing; Lead Management: Best
Practices in Trade Show Lead Management; and Exhibit Measurement: Best Practices
in Exhibit Performance Measurement.
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