Ross Middle East and Africa Association meeting held in Shanghai
For the 11th Ross Middle East and Africa Association (RMEAA) meeting, grandparent distributors met in shanghai to review the past year and provide stimulus and ideas to succeed in the near future.
The agenda covered a range of topics including the future Ross supply strategy into the region, continued investments in research and development, global and regional product benchmarking to confirm Ross potential, individual Distributor presentations of all regional markets, including one on ‘the future for China.’
The second day encompassed a presentation on Ross market share in South East Asia, the Ross global marketing strategy and the effects of global commodities on supply and demand.
Puzant Dakessian, Regional Technical Manager closed the successful two day event and highlighted the important take home messages, before the group departed the following morning for a visit to the Dafaun Poultry Breeding Company near Beijing.
“The primary focus and importance of these gatherings for us is where R&D is going to be in the next 10 years. If you don’t have cash and liquidity to invest in research you lag and will eventually fall behind,” concluded, Tony Freiji, President, Wadi Company, Egypt.
Source: Aviagen
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