Indian broiler meat production to double by 2015

Broiler meat production in India is set to nearly double to around six million tonnes in the next three years according to the country’s Associated Chambers of Commerce and Industry.

The sector is growing at a compounded annual growth rate (CAGR) of about 10% with demand growing at over 15% due to the rising population, expanding middle class and growing penetration of quick service restaurants.

However, the industry is facing challenges due to the absence of proper financial and marketing support, the lack of storage and processing facilities and the ever-rising feed stock prices.

The industry body said that South India accounts for about 45% of the broiler meat production across the country while Andhra Pradesh also known as ‘chicken bowl of India’ accounts for about 20% of the total broiler meat production in India.

A spokesman for the industry body also states that there are abundant opportunities for private and foreign investors in broiler processing as in many parts of India broilers are still slaughtered manually and sold in small neighbourhood shops. There is also a huge opportunity in the retail sector as demand for processed and packed meat is considered safe, hygienic and fresh by young customers.