Based on its recent analysis of the poultry feed market, Frost & Sullivan has selected DuPont company Danisco Animal Nutrition to be the recipient of its 2014 North American Award for New Product Innovation for its poultry gut health solution.
Acknowledging the growth potential in the poultry sector, Danisco Animal Nutrition introduced Syncra AVI, a feed additive solution that merges the benefits of both feed enzymes and probiotics, which can be used as an alternative to antibiotic growth promoters where consumer pressure has led to a call for reductions. It can also be used in conjunction with antibiotics and other additives to support poultry gut health and liveability. This advanced solution also radically improves bird growth performance and saves production costs.
Danisco Animal Nutrition has maintained its leadership position in the feed enzymes market after more than 25 years of developing innovative combinations of its carbohydrase and protease products. These novel multi-enzyme products were the first products to enable the use of cheaper feed ingredients without lowering the birds' performance. Similarly, the more recent Syncra AVI meets the poultry market's need to cut production costs, as well as maximise profits and efficiency in a sustainable manner.
"Syncra AVI is demonstrably effective, as it is backed by research studies that truly show the benefits gained from combining the different but complementary modes of action of exogenous feed enzymes and probiotics," said Frost & Sullivan senior industry analyst Tosin Jack.
A recent research study showed that the blend enhanced the apparent metabolisable energy (AMEn) through superior protein, fat, and starch digestibility. It also diminished ileal insoluble non-starch polysaccharide (NSP) flow, aiding fibre digestion. Given that the poultry industry is expected to drive the feed ingredient market's growth, this innovation represents a significant investment for the industry.
Syncra AVI is designed to provide peace of mind for integrators running large poultry complexes. Not only is it thermostable, it can be used with antibiotics and other additives, and is sold in optimized dosages that have been proven to unlock full poultry feed potential. For instance, at an inclusion rate of 200g/ton for broilers, it delivers guaranteed levels of 10,000U/g xylanase; 1,000U/g amylase; 20,000 U/g protease; and Bacillus spp 3.75 x 108 cfu/g. Meanwhile, its convenience of application translates to decreased logistics costs and micro-bin space.
Each year, Frost & Sullivan presents this award to a company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognises the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.