Breeding poultry for specialised demands

The international poultry meat market is rapidly changing. Demand for special products is increasing. Niche markets are slowly becoming markets of commercial size. The result is that breeding operations may have to adapt new strategies.

This article can also be found in World Poultry Volume 18 number 8. To view the online article simply click on the link below.

Keywords: poultry breeding, market strategy, poultry meat, niche markets,