Hubbard becomes 2nd largest broiler breeder in UK
Hubbard has announced that they have become the 2nd
largest broiler breeder supplier into the UK market.
This success, according to the company, follows Hubbard's strategy set out
many years ago. The UK is the largest broiler breeder market in Europe, and for
a long time it has been dominated by 2 UK-based primary breeders. But this has
all been changed now through Hubbard's focus on product needs, product
development and the investments made by starting up their own production
facilities in the UK.
â€œFor more than 13 years we have been in contact with the main producers and
retailers in the UK to understand their specific needs and the trends and
developments in the industry. The UK is a very important market to us, as they
really are the leaders in product development and they are always at the
forefront of protecting animal welfare,â€ says Director Global Marketing Paul van
Hubbard has been directly involved in the development of the alternative
broiler markets, such as organic, free-range and more recently the Freedom
Food-standards. â€œWith our large range of speciality breeds, we cover the whole
range from organic to Freedom Food. Through the range of Hubbard Color PS
females and the large range of Hubbard PS males, our customers can make their
own combination to suit their specific needs best,â€ says Jim Hunnable, Manager
of Sales and Business Development.
â€œThe recent television coverage has accelerated the growth of the
speciality chicken market, but of course Hubbard will never ignore the standard
broiler market. Our conventional broiler, the Hubbard Flex, has already entered
the UK market about 4 years ago and it has proven to give our customers enormous
advantages in animal welfare traits such as active behaviour, very low levels of
hock burn and footpad lesions in combination with very competitive technical
results in the field and the processing plant,â€ continues Hunnable.
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