ISA hosts Charoen Pokphand Group managers
ISA recently hosted a group of senior managers of Charoen Pokphand Group of Companies (CP) in the Netherlands and France. The CP visitors who have leading roles in Thailand, Cambodia, Vietnam, Myanmar, Laos, India, Bangladesh, Turkey and Russia, work in most countries exclusively with ISA's products and brands.
With 300.000 employees in farming, feed and processing, CP is the leading protein food producer in Asia and one of the largest Thai based companies. In the countries mentioned above CP produces about 75 million day old layer chicks per year, of which the vast majority consists of ISA Brown.
Besides exchanging ideas about the future of the animal protein production in the world and the changing consumer demands, time was spent updating the CP group on the advantages that the use of genomics (reading DNA profiles) and increased persistency (500 eggs in 100 weeks) will bring to their business in the years to come.
The visit was also used to show the CP group some of the new facilities of ISA in Europe and some farms with cage free production systems.
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