UK's Lion eggs maintain momentum
The online campaign of Lion eggs, launched in
January, has already created more than 2.5 million page impressions, with
6757 people clicking through to the Lion eggs website.
The Â£3.5m (€5.2m) Lion egg marketing campaign, led by the â€œFast food and
good for youâ€ advertisements, has made an immediate impact on consumers,
according to the British
Egg Information Service
Using websites such as Delia Online
, Weight Watchers
and Closer Diets
, a mix of
tailored banner ads and advertorials all reinforce the healthy eating message.
The prominence of the website on the ads, coupled with the online campaign has
resulted in a huge increase in visits to the Lion Quality
with 600,000 visits in the
first two months of the year - 300% higher than the same period last year.
Andrew Parker, chairman of the British Egg Industry Council
, said: â€œThe new ads have reached
more than a quarter of UK shoppers and they have reacted positively. With a
number of high profile projects scheduled throughout the year, we will continue
to drive growth for British eggs.â€
Lion Quality eggs will also be taking the health message to health
professionals by reaching approximately 12,000 delegates at four leading
exhibitions throughout the year
To comment, login here
Or register to be able to comment.