Labelling campaign fights for Natural
'Chickens' will be marching the streets of Washington,
D.C., as part of a campaign aimed at informing consumers what is really in the
poultry meat they buy.
The Truthful Labelling Coalition's campaign aims to reform labelling rules
regarding the term "natural". The Coalition, launched in May by poultry
processors Sanderson Farms Inc., Foster Farms and Gold'n Plump Poultry, urges
the USDA to change what the group calls a "flawed definition of 'natural'â€¦
fraudulent labelling practices" among poultry processors marketing "natural"
chicken that includes sodium, water, carageenans and other additives.
As stated on the Coalition's website: "Because of a loophole in US Dept. of
Agriculture (USDA) regulations, chicken that is pumped-up is now allowed to be
labelled as â€œNatural.â€ Chicken pumped up with sodium, additives and other
ingredients shouldn't be labelled natural! And, consumers should be able to read
the labels on chicken."
Companies that label their products as "Natural" have defended themselves
saying that their labelling is in line with the regulations and requirements of
The Truthful Labelling Coalition's campaign further has therefore stated
two major objectives they want to achieve:
1. To see that the USDA allow 100% natural chicken (with no additives) to
be labelled as Natural.
2. To see that the USDA require that all chicken producers identify all
added ingredients in BOLD print to ensure consumers can make informed
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