UK: Supermarket declines Jamie Oliver's poultry debate invite
Leading food retailer, Sainsbury's has refused an
invitation from chef Jamie Oliver to participate in a public debate about the
way battery farmed chickens are treated.
Oliver, also the face of Sainsabury's, has invited the retailer as part of
his new programme Jamie's Fowl Dinners, which investigates battery farming.
Supermarkets shy away
There is a section of the show
where a Sainsbury's representative appears in a filmed segment, however, no-one
showed to take part in the main section.
It was reported that Tesco,
Asda and Morrisons also refused the invitation to discuss the battery-farmed
products that also stock up their shelves.
'It is shocking that the
people I work for didn't turn up on the day. I don't know why . . . The question
is why didn't they come, what's there to hide? I just don't know,' said Oliver.
The Co-op and Waitrose participated, and Hellmans mayonnaise company,
which agreed that by February its labels would display that their products use
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