US consumers in the supermarket - what do they think
It has been reported that 90% of US consumers trust
that the meat, poultry and fish sold in their grocery store is safe, according
to the Food Marketing Institute's US Grocery Shopper Trends 2008
However, consumers expressed that they had less trust in the government, as
was evident as 79% agree with the statement, "I trust the US Department of
Agriculture to ensure that the food I purchase is safe." The survey also stated
that only 76% hold this view about the FDA.
The report revealed that 71% of US consumers are eating more at home to
save on the expense of eating out. Consumers are also buying fewer luxury
products (67%), and 60% of consumers are purchasing more store-brand items and
58% are reported to be eating more leftovers.
Consumers who are very concerned about the nutritional content of the food
they eat make up 41% of the surveyed group. The main points of interest here is
the fat content listed on the Nutrition Facts label, with more than half
checking saturated fat, trans fat and total fat. More than four in 10 check the
calorie count, look for whole grains and focus on the salt, sugar and
cholesterol levels, FMI says.
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