Suguna to supply branded eggs in Wal-Mart stores

The Coimbatore-based Suguna group is in talks with the US retail giant Wal-Mart to supply branded, value-added eggs in India.

The poultry enterprise has already entered into tie-ups with Indian organised retailers for sale of these eggs in the last one year.

These branded eggs are rich in Vitamin E and Omega-3 fatty acids, which help check heart problems. The company has a line up of four branded eggs.

Dr K Ravindran, General Manager (layer marketing), said the company sold one million branded eggs a month, contributing about 2% to company's revenues.

The branded eggs had already been launched in Chennai, Coimbatore and Bangalore markets. Launching the products in Andhra Pradesh, he said the company would next go to Mumbai, New Delhi and Kolkata this year.

The company, which registered a turnover of Rs 20,18 million (€303.6m) in 2007-08, has presence in 11 States. It entered into exclusive agreements with the poultry farmers across the country, offering them "risk-free" business.

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Editor WorldPoultry

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