UK's poultry market rising in value
According to Research and Markets' â€œPoultry Market
Report 2008", there is continued rapid growth of the poultry market in the
The report states that there has been 16% growth in value terms between
2003 and 2007. Increased sales of added-value and premium products have played a
major role in this growth, while poultry's healthy image and its versatility
have helped to boost volume sales. Additionally, retailers are responding to
welfare concerns to create a healthier image for the poultry market and a more
positive attitude toward this protein.
It is reported that chicken continues to dominate the market, accounting
for 82.7% of retail sales by value in 2007. Sales of other poultry are also
rising. Turkey is increasingly bought throughout the year, also given a 'helping
hand' due to its versatility and healthy image. Duck meat sales are also rising.
Additionally, the part of the sector that includes geese and pheasants is also
growing in popularity.
To comment, login here
Or register to be able to comment.