UK: higher welfare chicken sales higher than ever
Sainsbury's reports that higher welfare chicken sales
in UK stores are up 60% compared to 2007.
The supermarket chain has now launched a new higher welfare range of
chicken products to meet the growing demand. These birds are raised on farms
inspected by Freedom Food to strict RSPCA welfare standards. The products hit
the shelves in the first week of this month.
Even though shoppers are struggling with higher food prices, many have
reportedly not lost the desire to buy ethically sourced products. According to
YouGov research, commissioned by Sainsbury's, 38% of shoppers said that they are
actively looking for food which doesn't compromise on how it is sourced and is
good for the environment.
Sainsbury's expects the demand for Freedom Food chicken to continue to
grow. In 2006, higher welfare chicken represented 14% of Sainsbury's total
chicken sales. Now, following the launch of the new Freedom Food labelled
chicken, nearly one-third of all chicken sold at Sainsbury's will be higher
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