Vilsack announces implementation of COOL law

Agriculture Secretary Tom Vilsack announced that the final rule for the Country of Origin Labelling (COOL) programme will go into effect as scheduled on 16 March.

He also released a letter inviting stakeholders to follow additional voluntary labelling practices. The rule, published in the Federal Register on 15 January 2009, has been under regulatory review by USDA pursuant to a 20 January 2009, memorandum from the President’s Chief of Staff.

Support COOL

“I strongly support Country of Origin Labelling – it’s a critical step toward providing consumers with additional information about the origin of their food,” said Vilsack. “The Department of Agriculture will be closely reviewing industry compliance with the rule and will evaluate the practicality of the suggestions for voluntary action in my letter.”

Evaluation

During the regulatory review process, Secretary Vilsack determined that allowing the rule to go into effect and carefully monitoring implementation and compliance by retailers and their suppliers would provide the best avenue to evaluate the programme. This evaluation period will inform the Secretary’s consideration of whether additional rulemaking may be necessary to provide consumers with adequate information.

The COOL regulation requires country of origin labelling for muscle cuts and ground beef (including veal), pork, lamb, goat, and chicken; wild and farm-raised fish and shellfish; fresh and frozen fruits and vegetables; peanuts, pecans, macadamia nuts, and ginseng sold by designated retailers. These commodities must be labelled at retail to indicate the country of origin.

The final rule outlines requirements for labelling covered commodities and the recordkeeping requirements for retailers and suppliers. The rule prescribes specific criteria that must be met for a commodity to bear a “United States Country of Origin” declaration. The rule also contains provisions for labelling covered commodities of foreign origin.

Source: USDA

Related links:

COOL statute and regulation

US Department of Agriculture (USDA)