In response to egg producers wanting their story told, the American Egg Board plans an integrated project that will include efforts to fight hunger.
A Good egg will be introduced in October to educate people about how eggs are produced and to encourage people to join egg producers in community efforts against hunger, according to an announcement by the American Egg Board (AEB).
The concept the "Good Egg Project" will be an integrated programme under the direction of AEB's new agricultural education committee. This is a response to a producer survey in which egg producers overwhelmingly said they wanted AEB to engage in such a consumer education effort.
The project will be launched on 9 October in connection with World Egg Day, and will focus on 3 initiatives: education, participation and donation. The educational component will explain how egg producers care for, house and manage their hens and egg nutrition and safety.
Consumer education will be the foundation of the project, said AEB president Joanne C. Ivy. "We must educate families and communities nationwide about where eggs come from," the animal husbandry, environmental stewardship and other ethical and social responsibilities egg producers pursue and their practices "to ensure fresh, safe and affordable eggs for our country," she said.
The project will also encourage consumer participation by teaming up with egg producers in efforts to fight hunger, such as the millions of eggs producers donate to food banks every year for the Easter holiday period.
The project will include advertising, engagement through social media and "webisodes," a speakers bureau and community breakfasts. Producers who are interested in joining the speakers bureau should contact AEB.
Ivy also said the project will include a national partnership, and that details will be released shortly.
Source: Feedstuffs Foodlink
To comment, login here
Or register to be able to comment.