Indonesian poultry integrator plans new meat shops

Sierad Produce, one of the largest poultry integrators in Indonesia, has this year been managing 47 convenience stores of national outlet, Belmart.

Belmart, which began in 2009, is a convenience meat shop selling poultry carcasses, ready-to-cook and ready-to-eat poultry products. According to Aryo Widiwardhono, Sierad’s managing director food division, poultry carcasses sales still dominate the total sales of Belmart, which is about 60% to 70%.

“Belmart’s contribution to Sierad’s profits is only 10%. But in the next five years, we expect Belmart’s contribution to grow two-fold,” Widiwardhono said. To achieve the expectation, Sierad will add approximately 50 new shops of Belmart at an investment of IDR 500 million (€42,000) per shop.

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Editor WorldPoultry

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