Harrisons Poultry continues trade despite administration

Harrisons Poultry Limited, reportedly the UK's leading supplier of high quality Poussin, is continuing to trade, despite going into administration in January.

The appointed administrator is hopeful a buyer for the business can be found as a going concern because of its position in the market as a major domestic and foreign supplier of poussin to supermarkets and the Halal trade.

The company, which is based near Northwich, Cheshire, and which employs around 74 people, went into administration due to severe competition in the market place resulting in low sales and poor prices, reports state.

Established in 1972 by the Harrison family, Harrisons Poultry produces approx. 4.7 mln birds a year and turned over £7.2 mln in 2009.

In December 2009, Harrisons lost a planning appeal at the High Court in Birmingham concerning the operation of a poultry rendering plant, which when combined with the legal costs added further, significant financial pressure on the business.

John Twizell speaking on behalf of the administrators Geoffrey Martin & Co.: “Harrisons Poultry Limited is one of those British companies which supplies a fantastic, high quality product but has unfortunately come across some hard times. With the ever increasing interest in food and more importantly UK and locally grown produce this is a business and a product which is incredibly relevant to today’s consumers and we are hopeful of finding a buyer.”

Natalie Berkhout

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