News update:Mar 9, 2016

British egg week revives classic egg slogan

It’s one of the most famous advertising slogans of all time, and now the classic ‘Go to work on an egg’ campaign is being given a modern-day makeover for British Egg Week to held 30 September - 6 October.

"Go to work on an egg" was the slogan for a series of TV adverts in the 1950s and 1960s that featured British comedian Tony Hancock. British Lion eggs is reviving the campaign with a nationwide tour of free cookery classes set to introduce young people to the fast foods of yesteryear.

Andrew Joret from British Lion eggs said: “Tony Hancock was right – everyone can benefit from going to work on an egg. Nutrition experts are now spreading the word about eggs’ health benefits, but we know that many people lack the basic skills to cook them.

“Eggs are a wonderfully versatile food that can easily transform a few ingredients into a meal in minutes, so it’s perfectly suited to novice cooks looking for healthy fast foods they can make themselves. That’s why we’re really looking forward to reviving the Go to work on an egg ethos and introducing it to a new generation this British Egg Week.”

The revival of the campaign follows calls for eggs to be deemed a superfood – the latest scientific advice even shows that they contain more nutrients than previously thought. Health experts have also confirmed that previous fears over cholesterol were unfounded and that there is no need to limit how many you eat.

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