Ever wondered why a poultry processing company gets involved in a plant based egg substitute? That is what Poultry World finds out in it’s second edition of 2019.
We asked PHW’s chief executive Peter Wesjohann about the reason behind this step and his answer is pretty clear: “We have the sales experience and the market knowledge to bring any foodstuff to market.”
Just plant based scrambled egg product launched in the US in October last year and sold the plant-based equivalent of three million chicken eggs in its first four months. Photo: Hampton Creek
When it comes to marketing, Delacon’s CEO Markus Dedl knows that positive claims work best. Poultry World sat down with the phytogenics expert and discussed their latest consumer research program, that is used as a discussion document with their clients higher in the food supply chain.
Markus Dedl: ''Our industry tends to follow the wrong labeling methods. If you state on a label that your poultry meat is produced without the use of antibiotics, at the same time you imply that other poultry meat is produced with antibiotics.'' Photo: Delacon
Going even deeper into consumer versus industry discussions we did a thorough write-up of what is happening in the field of coccidiostats, especially in Europe.
At this stage the European Union is on a course to keep coccidiostats as a feed additive. Photo: Fabian Brockötter