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Eggs developed for the health and wellness market

UK-based St Ewe Eggs has launched a “super-nutritious” everyday egg specifically designed for the health and wellness market.
Super Eggs contain high levels of Selenium and DHA Omega-3 that are easily digested and absorbed by the body. Photo: Bert Jansen
Super Eggs contain high levels of Selenium and DHA Omega-3 that are easily digested and absorbed by the body. Photo: Bert Jansen

The Cornish company, run by Rebecca Tonks, already has an award-winning portfolio of free-range hen’s eggs. But now she is producing an egg fed on a scientifically developed feed containing high levels of natural selenium (Se) and DHA Omega-3. Rebecca says the family’s history of pancreatitis led her to develop Super Eggs, following research on the antioxidant properties linking selenium intake and the protection of cells.

When it comes to nutrition we are driven by our family’s need to find healthy alternatives to supplements and this is why we developed Super Eggs.”

The arrival of Covid-19 prompted additional research into the eggs’ benefits for a wider demographic. Selenium is a naturally occurring mineral – one of 13 essential minerals needed to maintain health and it also offers immune support. Even in small doses, selenium plays a vital role in important processes within the body including collagen promotion, regulating the thyroid hormone and hair and nail strengthening. Rebecca and her family have over 30 years experience as poultry farmers and have developed bespoke diets for their hens, enabling them to bring unique brands to the market such as Super Eggs and Rich Yolk. “When it comes to nutrition we are driven by our family’s need to find healthy alternatives to supplements and this is why we developed Super Eggs.

Eggs essential in human health protection
It’s no secret that eggs are healthy to eat, but that eggs play an essential role in human health protection is far less well known. Poultry World had the opportunity to visit Pluma and Globoaves, the go-to companies for sourcing vaccine eggs in Brazil.

Selenium and DHA Omega-3

“Super Eggs contain high levels of Selenium and DHA Omega-3 that are easily digested and absorbed by the body. This offers great immune and antioxidant support, with DHA Omega-3 also linked to improving heart health.” The eggs are available at retailers across the South West and nationally with Cotswold Fayre. Jess Robinson, Cotswold Fayre buyer, said the unprecedented times had seen a rise in egg consumption with consumers going back to basics. “Eggs are a staple product, but our retail customers are still looking for authenticity and quality. St Ewe eggs offer a premium range to the market, achieving a point of difference in a category not known for innovation. They focus on taste with “Rich Yolk” and health with their “Super Egg” offering. It will be exciting to see this range grow and they bring something fresh to the category.”