Eat Just has announced that Chinese fastfood chain Dicos has added the plant-based JUST Egg to its menu in over 500 locations across the country.
The chain’s egg patty will now be replaced with JUST Egg’s pre-baked, folded format across 500 Dicos stores in Bejing, Shanghai, Guangzhou, Shenyang, Dalian, Changchun, Harbin, and Hainan province. This marks the first time a major quick-service restaurant has swapped an animal-based product with a plant-based one across multiple regular menu offerings. The new product has been introduced in 3 breakfast burgers, 3 bagel sandwiches and a “western” breakfast plate.
Egg patties across 500 Dicos fast-food outlets in China have been replaced by JUST Egg’s plant-based “egg”. Photo: JUST Egg
Growing consumer excitement for alternatives
According to JUST Egg, the addition of a plant-based egg at one of China’s most popular restaurants signals growing consumer excitement and business momentum for alternatives to animal protein. “We‘re grateful to partner with Dicos on this global plant-based protein milestone,” said Eat Just co-founder and CEO Josh Tetrick. JUST Egg has been available in China since 2019 in retail and foodservice locations, as well as on e-commerce platforms like Alibaba-owned Tmall and JD.com, with a year-on-year growth of 70%. Last year, Eat Just announced a partnership with a consortium led by Proterra Investment Partners Asia to build and operate a plant protein production facility in Singapore.