Eggs

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The world’s first plant-based hard-boiled egg

The world’s first plant-based “hard-boiled eggs” have been launched in Switzerland. Developed over years and manufactured by ELSA, a Migros subsidiary, the new hard-boiled egg alternative is based on soy protein and is known as ‘V Loved The Boiled’.
The new hard-boiled egg alternative is based on soy protein. Photo: Migros
The new hard-boiled egg alternative is based on soy protein. Photo: Migros

“This is a real alternative to hard-boiled eggs,” according to Lucie Kendall, developer of the plant-based egg at ELSA, adding that the plant-based product looks like an ordinary picnic hard-boiled egg and can be cut and prepared as such. V-Love The Boiled will be available in packs of 4 retailing at Migros for at CHF 4.40 (US$ 4.78).

In light of a trend toward meat alterantives, Poultry World has also reported on:
Burger King testing the market with vegan plant-based nuggets 
KFC launching chicken-free chicken burger 
New, patented plant-based liquid egg.
Russia reporting that vegan poultry poses no threat to broiler meat producers.

The upcoming launch of vegan poultry by Beyond Meat will not impact demand for traditional broiler meat, reports Russian magazine Agroinvestor.

Hard-boiled egg competitor in the US

V-Love, the plant-based and vegetarian brand of Migros, was launched in 2020. The range includes more than 100 products, including a yogurt alternative based on chickpeas. Migros is the first hard-boiled egg alternative to reach the market.

Meanwhile, in the US, Crafty Counter is also advertising their hard-boiled egg alternative, WunderEggs, made from nuts and said to offer similar nutrition to chicken eggs. The product has not yet reached the shelves, but is currently patent pending.