World Poultry Number 1 Recommended magazine in the Poultry Industry

According to World Poultry Magazine readers and subscribers

As per the Net Promotor Score (NPS) Survey (2012), World Poulry is the number 1 Recommended magazine in the Poultry Market. According to World Poultry magazine readers and subscribers, World Poultry has a NPS score of +90, compared to the highest NPS scores of it's two main competitors, which were +86 and +57.

NPS Score:
Net Promotor Score (NPS) is an international standard for measuring customer satisfaction by quantifying a respondent’s likelihood to recommend a product or service to friends or colleagues.

  • 11 point rating scale, ranging from 0 (not at all likely) to 10 (extremely likely)
  • Depending on the score that is given to the Net Promotor question, three categories of people can be distinguished


Promotors = respondents giving a 9 over 10 score
Passives = Respondents giving a 7 or 8 score
Detractors = respondents giving a 0 to 6 score

The NPS can be as low as – 100 (everybody is a detractor) or as high as +100 (everybody is a promotor), an NPS that is positive (i.e., higher than zero) is felt to be good, and a NPS of +50 is excellent.

The NPS is conducted by the independent market research institute Direct Research and was carried out among the World Poultry readers and subscribers.

More information? Please contact our International Agri Media Team:


Sandra Duvnjak
Geke Koudenburg
Antoinette Kwakman
Lucas van ‘t Hof
Dhierinder Ramcharan