Innovation: The driving force in modern poultry farming
Without innovation it would be impossible to keep pace with the growing global demand for poultry products, meat as well as eggs. Innovation is based on in depth knowledge of growing and keeping poultry. This applies to all aspects, such as incubation, health, nutrition, housing, processing and so on.Many institutes and universities, but also commercial companies around the world are continuously conducting applied research to further improve the efficiency and management of poultry. But at the end of the day, it mostly comes down to commercial parties to introduce innovative solutions and products on the market. The upcoming VIV Europe show in Utrecht, The Netherlands this coming May, will be an excellent opportunity to introduce such new products.